Check marketing tips by richard bishara for implementing digital marketing practically. These best for small companies https://youtu.be/Xh5IC_NsM4c
According to Richard Bishara , It’s simple: when you cannot measure the overall performance or the effectiveness of a campaign, your efforts are mired by guesswork. The digital marketing funnel definition is very simple to understand—it’s a framework that follow the different stages buyers pass through to purchase during the customer life cycle. Traditionally, it was a linear journey a buyers predictably passed through.