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Richard Bishara — Digital Marketing Funnel

 

 
 
According to Richard Bishara, It’s simple: when you cannot measure the overall performance or the effectiveness of a campaign, your efforts are mired by guesswork.
 
The digital marketing funnel definition is very simple to understand—it’s a framework that follow the different stages buyers pass through to purchase during the customer life cycle. Traditionally, it was a linear journey a buyers predictably passed through.
 
 


 
 

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