According to Richard Bishara , It’s simple: when you cannot measure the overall performance or the effectiveness of a campaign, your efforts are mired by guesswork. The digital marketing funnel definition is very simple to understand—it’s a framework that follow the different stages buyers pass through to purchase during the customer life cycle. Traditionally, it was a linear journey a buyers predictably passed through.
Digital marketing expert Richard Bishara started his marketing career in 2005, helping businesses grow and expand their markets. Prior to that, he played an important role in his family's business, taking part in the design and construction of gas stations for various leading oil companies in Israel where he was born.